About Us

Pink Spoolies - Bloeming Beauty
Lash Extension Application - Bloeming Beauty
Lash Extension Kit - Bloeming Beauty
Brow Mapping - Bloeming Beauty

Welcome to our salon in the heart of Paarl, established in 2020.

Our mission is to offer a serene and inviting environment where you can relax and indulge in a luxurious pampering experience. Whether you’re in need of flawlessly shaped brows, voluminous lashes, or both, our expert team is committed to providing exceptional results tailored to your unique style and preferences.

We pride ourselves on staying up-to-date with the latest techniques and products, ensuring we deliver cutting-edge trends while maintaining the highest standard of service. Our passion for beauty and dedication to excellence is evident in every treatment we offer.

We invite you to visit us and allow us to enhance your natural beauty, leaving you feeling rejuvenated and refreshed. We look forward to welcoming you into our salon family and helping you look and feel your absolute best.

Fun Fact About Our Name and Logo:
The name of our salon is inspired by the owner's surname, "Bloem."
The logo, featuring a hibiscus flower, draws from the owner's Hawaiian name, "Lelani", which means "heavenly flower."
Bloeming Beauty Logo

Meet our owner

About the Owner

Hello, I’m Lelani, the founder of Bloeming Beauty. In 2020, I took a leap of faith and pursued a course in lash extensions after discovering my passion for connecting with people during my years in the hospitality industry. My natural creative flair and interest in the beauty world led me down this fulfilling career path, and I’m so excited to share my love for beauty with you.

My Role

As the owner of Bloeming Beauty, I wear many hats. In addition to managing the business, I’m a dedicated beauty therapist, educator, and the face behind our marketing efforts. My commitment to delivering exceptional service is at the heart of everything I do.

Favourite Lash Sets

I love Hybrid and Whispy lashes! They offer the perfect balance between natural and glamorous, creating a soft, textured look. Plus, they’re fun to apply since I get to experiment with different styles.

Lelani Bloem

Owner of Bloeming Beauty

Bloeming Beauty Owner - Lelani Bloem
Bloeming Beauty Owner - Lelani Bloem
Bloeming Beauty Owner - Lelani Bloem

What our lovely clients have to say

Chantè R.
Chantè R.
★★★★★
Very clean and professional, i finally found someone that can do my brows the correct way
Delmarie B.
Delmarie B.
★★★★★
First time client and Lelani went above and beyond. She understands eyebrows, she is very experienced and knowledgeable. Paying attention to detail. She gave me the ins and outs of various options for my eyebrows. The best my brows have looked in years! Would highly recommend her for your eyebrows and lashes! * P.S - Photo is taken 1 day after appointment for brow lamination and tint 😍
Danielle C.
Danielle C.
★★★★★
Amazing equipment available with comfortable and friendly service! Stunning setup of the place and easy to find! Will definitely be going back.
Lara T.
Lara T.
★★★★★
It was a wonderful experience. I really recommend doing your lashes or brows done by Bloeming Beauty 😊
Azille C.
Azille C.
★★★★★
As always supurb service from Lelani. Relaxing, sleeping...& Waking up with gorgeous lashes. Quoting my friend: "Your eyes are popping!" Yip ...this girl knows what she is doing...thank you Lelani!
Charlene L.
Charlene L.
★★★★★
A beautiful setup, relaxing, warm atmosphere. Such gentle hands working on your lashes, I fell asleep and really enjoyed the treatment.
Kaylin D.
Kaylin D.
★★★★★
Love love LOVE her service. Top tier and the prices are reasonable. She uses the best quality lashes and is precise with her application including waxing techniques
Monique S.
Monique S.
★★★★★
Super happy with both my lashes & micro blading experiences. Highly recommended.
Leilani S.
Leilani S.
★★★★★
She is the Best! Very professional service, her lashes lasts, once you become a client you will never go to any other salon! Highly recommended 💫
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